FULL BREAKDOWN

Great Lakes Trailer — Scaling With Clarity

Reduced CPL More Qualified Leads Clear Sales Process

Full testimonial — operations + ads breakdown.

Jon Bloch
Owner, Great Lakes Trailer Sales
Joined September 2024 • … together
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Months with Us
Campaigns
Average ROAS
Revenue
Leads
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Ongoing Partnership

Client Snapshot

Company: Great Lakes Trailer Sales

Model: B2B & B2C

What they sell: Trailers in Michigan

When Jon Bloch joined us in September 2024, Great Lakes Trailer Sales was already thriving—but the marketing and sales operations lacked clarity.

He faced two major hurdles:

  • Couldn’t track which marketing efforts were actually working — no visibility to double down on winners.
  • High-performing reps, but no standardized system to capitalize on leads.

I knew it was working when we hit $1.2M in one month.”

— Jon Bloch, Great Lakes Trailer Sales

What we shipped

Diagnosis

  • Gaps: qualified leads, attribution, conversion tracking, speed-to-lead
  • CRM handoff and reporting cadence weren’t standardized

Plan & Work Done

  • Simplified everything into one CRM & built the necessary automations.
  • Complete marketing blueprint to reach high-intent buyers in their area.
  • Launched/optimized Google + Meta campaigns with creative testing.
  • Standardized reporting: weekly KPIs, pipeline, and close-rate reviews.
  • Trained the sales team to utilize the CRM correctly.

Results

  • Did $1,000,000+ last month.
  • Sales ops: automated handoff + faster follow-up.
  • Able to track ROI from marketing through to revenue.

Creative snapshots

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